Miloa shampoos contain mild natural detergents and are free from parabens and sodium laureth sulfate. They have been designed to be as environmentally responsible and skin-friendly as possible. Another advantage of our shampoos is that they are very concentrated, so you only need a very small amount to bathe your pet. They’re very economical! If your pet has sensitive skin, don’t worry. They have a very gentle cleansing action and will soothe his skin. If your pet is white, don’t even think of putting him in the washing machine!! Try Ultra Sweet: the violet pigment it contains will soon have his fur clean and glossy!